1.     At our core is a mission to create a love, respect and appreciation for books. The name alone sends us into a dizzy spin of excitement.

2.     Creating book accessories. Rather like beautiful stationary, there is nothing like a personalised bookmark or smart bookplate to get the heart beating faster.

3.     Watching children (and sometimes teachers) arrive at school in their favourite fancy dress outfit, clutching an obscure book so they can prove their Shrek/ rockstar/ panda costume has a place on a day celebrating books. Creativity at its most cunning!

4.     Children are given their very own token. I love seeing them clutching it tightly, eagerly anticipating a purchase of their very own, or even first, book. The chances of them having ever spent pocket money on books is low so this exchange is very potent. You can make it an almost sacred act, building up tension and excitement so they are filled with wonder by the time they receive their book.

5.     Children will take a book home that they chose over all the others because it was their favourite. It was not chosen because it was the correct reading level or reflected the text type being taught that week. It was selected for pure enjoyment and we think that is wonderful… Thank you World Book Day!

Go to the supplies section of our website to download some book accessories for fun activities to do on World Book Day. You will also find details of our competition. Where you can win, of course, books!